Personalized Content is Critical for Your Branding on Social Media

Facebook uses a number of factors to determine what content to show in a user's news feed. It’s typically based off multiple factors like who you follow, where you comment, and where you spend the most time on Facebook.

Another factor to be taken into consideration is Facebook’s algorithm analyzes each image posted by a page to determine the quality and who to show it to. One of the main points it looks for is a unique image taken randomly by an individual randomly instead of a stock photo that appears on many sites.

That’s why we try our best to make sure we can get custom images from florists because we know that it works much better when posting to Facebook but some either just don't find the time or don't believe it’s an important aspect of social media.

Below are just a few examples of the difference between seven shops that send us consistent photos of arrangements, classes, and everyday scenes inside their shops and seven shops that don’t send us any.

Both of these examples have close to the same amount of followers and times content is posted per week. The difference is the kind of content being posted. The more personal, original images do exceedingly better than ones we have to pull from a catalog, florists website, or a stock image library.

On the left is the total engagements for the seven shops that send us great content and images on a consistent basis. It’s almost eight times the engagement of the shops that don’t, over on the right.

This is the total impressions for both sets of shops. Impressions aren't as important as engagement but this still gives you an idea of how many eyes have been on your images. On the left is little to no images sent to us and on the right is consistent images. Another thing you can notice here is that we paid for a very similar amount of impressions but the shops that sent us personalized images did much better organically and with their virility.

We always try our best to stress the importance of providing this content to have the best reach and engagement across your social platforms and hopefully this look inside the numbers gives you a little more information on why it’s crucial on social media.

Do you need help with your social media accounts? Trust the experts at Sarasota Web Solutions to keep your accounts optimized while you turn your attention to the holidays. Give us a call today at (941) 544-5000 or drop us a line below to let us know how we can help your business!