Data & Analytics
Detailed analysis allows us to utilize the data and activity from your digital properties to gain insights that will help improve your business
At Sarasota Web Solutions, we analyze and study data to identify trends and drive decision making. But all the data in the world is useless until we understand how to acquire the relevant data and derive the most impactful insights from what we find. When utilized properly, it is one of the most efficient ways to grow your business in the long run.
GPS location-based targeted marketing from Google and Waze
Reach nearby customers on Waze and Google Maps
Waze Mobile Marketing
As a subsidiary of Google, Waze is one of the world’s largest and most popular GPS navigation software apps that reaches over 130 million users every month. Based on real-time crowdsourced information, Waze has the ability to direct users to your shop while they are driving nearby. Insights from Waze can predict driver behavior and help you reach your customers at the most relevant and meaningful in-car moments.
Google Maps
The world’s leading navigation app is also your company’s secret weapon when it comes to local marketing strategy. When it comes to traffic, nobody else is even close. Google Maps dominates in the navigation sector and is utilized by 67% of smartphone users. Google estimates around 3 billion searches for hotels and 1 billion queries for clothing stores every month, and the majority of those searching will visit a nearby store the same day.
