Using Google Marketing Tools to Reach Local Customers
As a small business owner, you know how difficult it can be to attract new customers and engage with current (and past) customers. With the tools provided by Google, however, you can promote your business directly to local consumers. Here’s how you can use your Google Business Profile to reach out to locals and grow your customer base.
Google Business Profile Setup
The first step is setting up a Google Business profile so that potential customers can find you online. Click here to get started. You will need to provide basic information about your business such as its name, address, phone number, website URL, hours of operation, etc. Once your profile is set up and verified by Google (usually within 1-2 weeks), it will appear in search results and on Google Maps for locals who are searching for businesses like yours.
Engaging Customers with Reviews and Photos
Once your profile is created, you can begin engaging with customers through reviews and photos. The best way to do this is by prompting happy customers to leave reviews on your profile page; this will help new potential customers learn more about what makes you unique and why they should choose you over competitors. Additionally, if customers upload photos of their experience at your business or with the products or services that you offer on your profile page, this will also help build trust with new potential customers who may be considering doing business with you.
Remarketing for Local Consumers
Finally, once you have set up your profile page and begun engaging with local consumers through reviews and photos, the next step is remarketing—using targeted ads to reach potential consumers in the local area who may not have heard of your business before. Remarketing allows businesses to target ads to people based on their interests or past behavior – such as visiting a website or downloading an app – so that they are seeing ads related specifically to them rather than generic ads targeting everyone in a certain geographical area. This type of targeted advertising can be extremely effective in reaching local consumers who may not have been exposed to your business priory but would be interested in what you have to offer them now that they know about it!
Sarasota Web Solutions Can Help!
Using a combination of creating a Google Business Profile page and engaging with customers through reviews and photos along with remarketing via targeted ads is an effective way for small businesses owners looking to market their products or services directly to local consumers. By taking advantage of these tools provided by Google, any small business owner can increase their visibility online while strengthening relationships with existing customers—all while attracting new ones!
If you get stuck along the way or need some additional help setting up a successful online presence for your small business don’t hesitate contact Sarasota Web Solutions today! From website building to search engine optimization and pay-per-click marketing with Google AdWords, we are here waiting ready help make sure all small businesses succeed!